Cookie Policy

Effective Date: July 8, 2026 | Last Updated: July 8, 2026

1. Introduction

Welcome to Chopt. We are committed to being transparent about the technologies we use on our website. This Cookie Policy provides detailed information about how and why we use cookies on chopt-newhot.click, and the choices you have regarding their use.

This policy should be read in conjunction with our Privacy Policy, which provides broader information about how we collect, use, and protect your personal information. Together, these documents describe our complete approach to data privacy and online tracking.

We operate in the United States and comply with applicable federal and state laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and applicable Federal Trade Commission (FTC) guidelines concerning online tracking and consumer privacy.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other internet-connected device) when you visit a website. They are widely used by website owners to make their websites work efficiently, to provide reporting information, and to personalize your experience.

Cookies set by the website owner — in this case, Chopt — are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

2.1 How Do Cookies Work?

When you visit our website for the first time, a small file containing a unique identifier (a string of letters and numbers) is sent from our web server to your browser and stored on your device. Each time you return to our website, your browser sends this file back to the server, allowing the website to recognize your device and remember information about your visit — such as your preferences, login status, and the items in your shopping cart.

Cookies do not typically contain any personally identifiable information, though the personal information that we store about you may be linked to information stored in and obtained from cookies. Most cookies will only last for the duration of your browsing session ("session cookies"), while others remain on your device for a pre-determined period of time ("persistent cookies").

2.2 Similar Tracking Technologies

In addition to cookies, we may also use other similar technologies on our website, including:

  • Web Beacons (Pixel Tags): These are tiny graphic images (often invisible) embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened.
  • Local Storage: HTML5 local storage allows websites to store data on your device in a way that persists beyond a single browsing session.
  • Session Storage: Similar to local storage, but data is cleared when you close your browser tab or window.
  • JavaScript Tags: Small pieces of code that can collect information about your device and browsing behavior.

For the purposes of this Cookie Policy, all references to "cookies" include these similar tracking technologies unless otherwise specified.

3. Types of Cookies We Use

We use four main categories of cookies on our website. Each category serves a different purpose, and some cookies are more critical to the functioning of our website than others.

3.1 Essential (Strictly Necessary) Cookies

Essential cookies are necessary for the basic functionality of our website. They enable core features such as security, network management, and accessibility. These cookies do not store any personally identifiable information and are set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.

Without these cookies, our website cannot function correctly. Because they are strictly necessary, you cannot opt out of them through our cookie consent tool, though you can disable them through your browser settings — however, doing so may prevent you from using our website effectively.

3.2 Analytics and Performance Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve the layout, content, and overall user experience of our site. We use Google Analytics as our primary analytics platform.

These cookies track information such as how long visitors stay on pages, which pages they visit most, how they arrived at our website, and any error messages they encounter. All of this information helps us improve the way our website works.

3.3 Functional Cookies

Functional cookies allow our website to remember choices you make (such as your preferred language, your location, or your login details) and provide enhanced, more personalized features. These cookies may also be used to provide services you have requested, such as watching a video or commenting on a blog post.

The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites. If you disable these cookies, some or all of these services may not function properly.

3.4 Advertising and Targeting Cookies

Advertising cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember that you have visited a website and this information is shared with other organizations, such as advertisers.

These cookies are often placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information may be shared with other organizations, such as advertisers. Quite often, targeting or advertising cookies will be linked to site functionality provided by the other organizations.

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on chopt-newhot.click, including their name, purpose, type, and duration.

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users, expires quickly. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate — limits data collection on high-traffic websites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense and Google Ads to experiment with advertisement efficiency across websites using their services. Tracks conversions from Google Ads. Advertising 3 months
_ga_[ID] Google Analytics 4 Used by Google Analytics 4 to persist session state and identify the analytics measurement ID associated with the website. Analytics 2 years
cookieconsent_status Chopt (First-Party) Stores the user's cookie consent preferences to avoid displaying the consent banner on every page load. Essential 1 year
PHPSESSID Chopt (First-Party) Preserves user session state across page requests. This cookie is essential for session management. Essential Session
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products, including real-time bidding from third-party advertisers. Advertising 3 months
fr Facebook (Meta) Used by Facebook to provide a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads. Advertising 1 year
NID Google Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. Advertising 6 months
preferences Chopt (First-Party) Stores user preferences such as language settings, region, and display options to personalize the browsing experience. Functional 1 year
cart_token Chopt (First-Party) Identifies your shopping session and remembers the items you have added to your cart during your visit. Essential Session
_uetsid Microsoft Bing Ads Used by Microsoft Advertising (Bing Ads) to engage with a user who has previously visited the website. Advertising 1 day
_uetvid Microsoft Bing Ads Used by Microsoft Advertising to retarget users who have visited the website with relevant ads. Advertising 13 months

This table is updated periodically. The cookies listed above represent those in use as of the effective date of this policy. Actual cookies may vary slightly based on your location, the pages you visit, and your interactions with our website.

5. Legal Basis for Using Cookies

Under applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), our use of cookies may constitute the "sale" or "sharing" of personal information for cross-context behavioral advertising purposes, depending on how the data is used by third parties.

California residents have the right to opt out of the sale or sharing of their personal information. For non-essential cookies, particularly advertising and analytics cookies that involve data sharing with third parties, we rely on your consent as provided through our cookie consent banner. Essential cookies are used on the basis of our legitimate interest in operating and securing our website.

If you are a California resident, you may exercise your rights under the CCPA/CPRA by contacting us using the information provided in Section 9 of this policy, or by using the opt-out mechanisms described in Section 7 below.

6. Third-Party Cookies and Services

In addition to our own cookies, we use cookies from trusted third-party service providers to help us improve and analyze our website. These third parties include:

6.1 Google Analytics and Google Ads

We use Google Analytics to collect information about how visitors use our website. Google Analytics sets cookies to compile anonymous statistics about website traffic and visitor behavior. The information generated is transmitted to and stored by Google on servers in the United States.

We have enabled IP anonymization in Google Analytics, meaning that Google will truncate your IP address within EU member states and other contracting states before transmission to Google servers. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

We also use Google Ads conversion tracking and remarketing features, which use cookies to serve ads based on your prior visits to our website. For more information on how Google uses data when you use our website, please visit: https://policies.google.com/technologies/partner-sites

6.2 Facebook (Meta) Pixel

We use the Facebook Pixel to measure the effectiveness of our advertising, to build advertising audiences, and to retarget visitors who have shown interest in our food services. The Facebook Pixel collects data about your actions on our website and shares this with Meta Platforms, Inc.

For more information about Facebook's data practices, please visit: https://www.facebook.com/privacy/policy/

6.3 Microsoft Advertising (Bing Ads)

We may use Microsoft Advertising cookies to track conversions and to deliver retargeted advertising to visitors of our website through the Microsoft Advertising network.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences in several ways:

7.1 Our Cookie Consent Tool

When you first visit our website, you will see a cookie consent banner that allows you to accept or reject different categories of cookies. You can change your preferences at any time by clicking the "Cookie Settings" link available in the footer of our website.

7.2 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies, delete existing cookies, or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of our website and other websites you visit.

Instructions for managing cookies in the most popular browsers:

  • Google Chrome: Settings → Privacy and Security → Cookies and other site data → Learn more
  • Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data → Learn more
  • Apple Safari: Preferences → Privacy → Manage Website Data → Learn more
  • Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data → Learn more
  • Opera: Settings → Advanced → Privacy & security → Content settings → Cookies

7.3 Opt-Out Tools Provided by Third Parties

You can also use the following opt-out tools provided directly by third-party cookie providers:

7.4 Mobile Device Settings

If you access our website through a mobile device, you can manage your preferences for interest-based advertising through your device's operating system settings. On iOS devices, go to Settings → Privacy & Security → Tracking. On Android devices, go to Settings → Google → Ads.

8. Impact of Disabling Cookies

While you have the right to disable cookies, please be aware that doing so may impact your experience on our website. The following table summarizes the potential impacts of disabling each category of cookies:

Cookie Category Impact of Disabling
Essential Cookies Core website functionality may be impaired. You may not be able to log in, add items to your cart, or complete transactions. Security features may not work correctly. We strongly advise against disabling these cookies.
Analytics Cookies We will not be able to monitor and improve website performance. Your browsing experience will not be directly impacted, but our ability to identify and fix issues may be reduced. No personalization features will be affected.
Functional Cookies Personalized features such as saved preferences, language settings, and location-based content may not work. You may need to reset your preferences on every visit to our website.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You may see the same ads repeatedly and will not benefit from offers tailored to your preferences and behavior on our site.

9. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As such, our website does not currently respond to DNT browser signals. However, you can use the opt-out mechanisms described in Section 7 to control cookie-based tracking.

California residents may also submit requests under the CCPA/CPRA to opt out of the sale or sharing of their personal information, which covers certain types of tracking facilitated by cookies.

10. Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly use cookies to collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13 through the use of cookies, please contact us immediately using the information in Section 11 so that we can take appropriate action.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or for other operational, legal, or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this policy and, where appropriate, notify you via a banner on our website or by email.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies. Your continued use of our website after any changes to this Cookie Policy will be deemed to constitute your acceptance of those changes for non-essential cookies, subject to the consent you have provided through our cookie consent tool.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us using the following details:

Chopt — Cookie Policy Inquiries

We aim to respond to all inquiries related to this Cookie Policy within 30 business days. If you are a California resident exercising rights under the CCPA/CPRA, we will respond within the timeframes required by applicable law.


This Cookie Policy was last reviewed and updated on July 8, 2026. It applies to all pages and services available on chopt-newhot.click.